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Who is paying for the coffee of the future?

The coffee sector is in danger, NGO’s argued at the Coffee debate last week: while lots of money is made by coffee brands who invest in new marketing concepts to seduce consumers, investments in production of coffee by farmers is lacking. Demand is increasing, but climate change threatens production. Representatives of industry, however, seemed not to be too alarmed. The debate concluded with consensus among many that sector wide cooperation to redistribute value in the coffee chain is missing and urgently needs more action.

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